This week, we have begun delivering the EFL Joy of moving programme. The Joy of moving programme is Ferrero’s corporate social responsibility programme that encourages children to take part in physical activity and inspires them to lead an active lifestyle. Through a unique play-based approach, Joy of moving helps to inspire children to get active and also to develop key skills like motor coordination, and life skills.

Joy of moving, which is now in its eleventh year, is developed through a long-term charity partnership between Ferrero UK and the EFL in the Community. EFL in the Community’s network of EFL Football Club charities deliver the programme in schools to help children understand the importance of a balanced and varied lifestyle, alongside getting active.

We are proud to be offering this programme in 4 schools around Swindon this term. 

In the UK, 51% of children do not meet the Chief Medical Officer guidelines of taking part in sport and physical activity for at least 60 minutes every day (Source: Sport England 2025). Ferrero’s social responsibility programme, Joy of moving, helps to inspire children to get moving through the programme’s unique play-based approach. The Joy of moving’s scientific methodology helps children to develop key skills like motor coordination, cognitive skills, and life skills.

The Joy of moving programme has been delivered in the UK for over 10 years, helping to inspire over 730,000 children to get moving and delivering over 3.5 million hours of learning in schools. 

If you are interested in taking part or would like more information, please contact Libby at libby@​stfcfoundation.​com